Thursday, July 17, 2008

Skills for Entrepreneurs to Master for Online Success

Currently in 2008 there are more than 4 million Americans who are part of the online workforce. This ammount is growing at a staggering rate and the projections for internet users, work at home professionals, and those seeking home business opportunities continues to grow. The forecast looks good and the potential for profit is excellent. As long as there are products and services available at fair and reasonable prices, there will be consumers ready to purchase. According to the U.S. Census Bureau, almost half of the nation's small businesses operate from a home office. As job security decreases and economic worries increase along with the roller coaster stock market and global economy as a whole, more people are lured by the ease and convenience of entry into the online world of web marketing. It's easier than ever to launch your own business or website without having to be an expert computer programmer or marketing genius. Contributing to this trend is the high speed internet and affordable startup cost of a home business. Also, there is no lack of choices in what niche or field you choose to enter. It pays to invest your time in efforts in what you are passionate about and what you have knowledge about because there is plenty of competition hungry to be that next internet sensation or that next web mogul millionaire. Here are some important skills necessary possess or develop when considering to be an independent business owner. Entrepreneurship : Learning about what is hot and new or what your competion is doing is a consideration, but should not destract you from what your own vision is as a business owner. Separate yourself from the pack and go with your gut instinct. Be willing to do what others will not. It takes more than good ideas to make a business work you have to follow through and act on your ideas. A successful business is about the completion and implementation of a plan. It is crucial to develop discipline and nurture your business every day. Taxes : It is crucial to treat your business as if it is a corporation and you are the CEO. There are many tax breaks and legal matters you need to educate yourself on to maximize the advantages available to you. Also important is to be aware of how to establish your business and to know what you are required to pay in taxes. Marketing : No matter what industry or what size, home-based entrepreneurs must promote their services, reach the target demographic, communicate effectively with clients, and create a professional image for the public. The age old principles hold true in regards to doing business, however in todays ultra modern internet world it is crucial to be on the cutting edge of all the latest trends and resources that give businesses instant exposure and keep them in tune with the times and ahead of competition. E-Commerce : A web presence is absolutely necessary for any business to thrive in todays marketplace even if the business is not web centered. Having a working knowledge of how to offer products and services via the world wide web is not only the future it is now. Even for the small boutique industries. The yellow pages may not be enough anymore because so many are going directly online to find what they want According to market research
by Forrester Research, e-commerce sales reached $175 billion last year, with the industry projected to grow another $160 billion by 2012. Management : Like any other business it is easy to get overwhelmed and let the details slip by without proper attention. It is of the utmost importance to maintain your online business with constant attention. Organization skills are probably more import than any thing. Break each task down into smaller manageable projects and do that which is most important first. paying for bills and services that keep your business running smoothly tops the list. Keeping your customers satisfied and taken care of should be a constant and ongoing goal. Finally when you have mastered these requirements - Market, market, market. Get the word out about what you have to offer and if done with consistency and passion you will see the results you will start getting results.

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